About Us
From Farm to Family, With Purpose
A decade of bringing pure, aromatic, farm-fresh rice to Indian kitchens.
Quality You Can Taste
Sunetra Rice began with a single belief — that great food starts with great ingredients. We work hand in hand with farmers, paying fair prices and selecting only the finest harvests.
From paddy to pack, every grain passes rigorous quality checks, careful ageing and hygienic processing to ensure your family enjoys nothing but the best.
Our Mission
To deliver pure, premium rice at honest prices while empowering the farmers who grow it.
Our Vision
To become India's most trusted and loved farm-to-family rice brand.
A Decade of Trust
2014
The Beginning
Started with a handful of farmer partners and a promise of purity.
2017
Modern Processing
Invested in a hygienic, food-safe processing facility.
2020
Going National
Expanded delivery to 50+ cities across India.
2024
10,000+ Families
Trusted by thousands of homes and 500+ retail partners.
Quality Assurance & Certifications
Farmer Network
Direct sourcing from trusted partner farms.
Manufacturing
Modern, hygienic, food-safe processing.
Quality Tested
Every batch lab-checked for purity.
Certified
FSSAI compliant & quality certified.